Today Nirvana stands in a class of its own as the first national fashion and lifestyle magazine targeting one of the fastest growing reader segments: affluent, dynamic and upscale Indian-American women. The magazine illuminates the unique heritage and the fusion of Indian and American style, music, and culture with cutting edge fashion and beauty spreads, insightful articles on everything from healthy living to heartache.

For these creative and dynamic young women, there was no magazine that captured their lives and interests. For many months, we worked to develop an editorial plan that would give birth to Nirvana. The magazine illuminates the unique heritage and the fusion of Indian and American style, music, and culture with cutting edge fashion and beauty spreads, insightful articles on everything from healthy living to heartache.